Sim racing has become one of the fastest growing esports segments in the world. In fact, as quoted by eSportsInsider.com, “Some of the most prominent names from motorsports competed in online races hosted by Formula 1, NASCAR or Indy car, which led to a skyrocketing fan engagement. In some cases, these virtual racing series received millions of views.” That’s big news for sim racing-related companies such as ESE Entertainment Inc. (TSXV:ESE)(OTC:ENTEF), Kia Corp. (OTC:KIMTF), Porsche Automobile Holding (OTC:POAHY), Endor AG (OTC:ENDRF), and Logitech International (NASDAQ:LOGI).
In addition, “Take Formula 1, which drew a record-breaking 30 million viewers across TV and digital platforms during its Virtual Grand Prix series. Consequently, the official F1 2019 title saw a dramatic growth in popularity on Twitch. The F1 Esports Series 2020 achieved 11.4m livestream views across all digital platforms, representing a 98 percent increase compared to 2019,” added eSportsInsider.com.
Or, look at ESE Entertainment’s “Enter the Game,” which featured the new Kia Stinger GT.
This was the third big simulation racing (sim racing) project for ESE, after the PKN Orlen (Orlen Stay & Play) and Porsche Poland (Porsche Sprint Challenge) esports events produced by ESE. Out of ESE’s three sim racing initiatives, Enter the Game was the largest campaign in terms of reach and media promotion for sim racing in Poland,” as noted by ESE Entertainment.