BRZL closed Friday's session at $.017. This is huge news.
Over the previous 3 days, BRZL dropped to the $.01 level, but never caved in and fell below.
That means there could be serious support at that level.
In fact, over the previous 3-months in the chart above, only once did BRZL ever fall below the $.01 level, and when it did, there was so much support that it rocketed over the $.02 level the next session for a 100%+ surge short-term.
But, Why Could This Same Type of Move Happen Again?
As of close on Friday, BRZL is displaying multiple oversold leaning technical indicators that could be signaling a potential reversal in the short-term.
Here's the definition of a reversal:
A reversal is a change in the price direction of an asset. A reversal can occur to the upside or downside. Following an uptrend, a reversal would be to the downside. Following a downtrend, a reversal would be to the upside. Reversals are based on overall price direction and are not typically based on one or two periods/bars on a chart.
After eclipsing the $.02 mark during the first part of the month, BRZL has been on somewhat of a downtrend and as its short-term technicals may be indicating, a potential big-time bounce could be right around the corner.
Your No. 1 Potential Catalyst
Barchart's website is indicating that BRZL is displaying several oversold leaning technical indicators.
Here are few to keep an eye on closely:
- 14-Day Relative Strength Index: 39.96%
- 14-Day Raw Stochastic: 5.38%
- 14-Day Williams %R: 94.62%
With these technicals hovering at these current levels, they may cause BRZL to be viewed as undervalued.
And, when people see where BRZL's valuation has been recently, it could stir some serious buzz that leads to a potential mega-bounce.
Why Else Should BRZL Be On High Alert? It Could Be The Perfect Pandemic Related Stock To Watch Right Now
Scepter Holdings, Inc. is in the process of developing an ethanol based hand sanitizer formula infused with hemp seed oil.
The worldwide hand sanitizer market could realize an absolute growth of over 280% in terms of retail volume consumption – a phenomenal leap of over 100 million gallons between 2016 and 2025.
Further, the high-volume consumption for hand sanitizers during the ongoing CV-19 pandemic could push the global market revenue by over 600% in 2020.
On accounts of recommendations by various global healthcare institutions such as the WHO and US CDC, alcohol-based hand sanitizers will contribute the highest absolute market revenue of over $2.9Bn during 2019-2025.
Top brands such as Purell, Dettol, and GermX could lose significant market shares to emerging local brands and private labels which have taken advantage of the demand and supply gap created owing to supply chain constraints in 2020.
This is huge...
And, according to Arizton estimates, market share of private labels will increase globally from 38% in 2019 to 54% in 2020.
Considering the current domestic need for disinfectant and cleaning supplies, Scepter Holdings is responding by pursuing a new hand sanitizer formula that will disinfect while supporting healthy skin.
The new formula will contain hemp oil extract, rich in omega fatty acids. The goal is to provide a hand sanitizer product that is less harsh on the skin when used multiple times a day.
"Scepter has been fortunate to have good relationships with manufacturing partners that enable us to quickly develop new products in response to consumer needs. We anticipate a positive response to our new hemp infused hand sanitizer formula once it has been launched." - Adam Nicosia, VP of Sales.
The Online Cosmetics Industry Is An Absolute Juggernaut
Cosmetics are a dependable e-commerce category, offering a number of benefits to manufacturers.
There is a consistent demand for beauty products on a global level. Their small package sizes and light weight make them an attractive category for digital retail.
Globally, the industry is strong and only getting stronger — predicted to exceed $716Bn by 2025.
The kindling: expansion of cosmetics marketing through digital channels and the ensuing attraction of more customers willing to pay higher prices for higher quality.
That's what makes this next potential catalyst so important...
Your No. 2 Potential BRZL Catalyst
Scepter Holdings, Inc., Brand Dermacia Pro on Trend with Changes in Cosmetics Category Sales
Consumer cosmetic purchasing continues to shift from traditional retail to online
LAS VEGAS, NV / ACCESSWIRE / August 11, 2020 / Scepter Holdings, Inc., (OTC PINK:BRZL) a high-performance consumer goods sales and marketing company, is pleased to see consumer cosmetics purchasing trending online, as established brands struggle against a shrinking retail footprint.
Dermacia Pro cosmetics are marketed and sold online at DermaciaPro(dot)com and Amazon(dot)com. The brand recently launched an Eye Serum and Vitamin C Serum, as complimentary products to its Breathable Foundation line. The brand focuses on marketing to consumers online, in lieu of pursuing traditional physical retail placement.
Recent Wall Street Journal article, "Cosmetics Brands Face Revenue Drop as Department Stores Close" by Mark Maurer, identifies negative sales trends in traditional retail as established department store brands struggle to maintain revenue against store closings. Many of these brands are looking towards their online sales channels to make up the decline from traditional retail sales. Unlike established cosmetics brands, marketing Dermacia Pro cosmetics online has been a priority for Scepter Holdings, Inc., since before the recent pandemic crisis.
"We are pleased to see consumer interest in cosmetics moving online, we believe this trend will only help to support sales of Dermacia Pro cosmetics," stated Robert Van Boerum, Chairman of the Board.
Your No. 3 Potential BRZL Catalyst
Scepter Holdings, Inc., Introduces Dermacia Pro Eye Serum and Vitamin C Serum
Scepter Holdings, Inc., (OTC PINK:BRZL) a high-performance consumer goods sales and marketing company, releases Dermacia Pro Eye Serum and Vitamin C Serum available for purchase online through DermaciaPro(dot)com.
Dermacia Pro Eye Serum is formulated to be Allergen Free, Paraben Free, Cruelty Free, support Anti-Aging, Smoothing, Exfoliating and Fragrance Free. To be used daily, in the morning and evening to support healthy skin around the eyes.
Dermacia Pro Vitamin C Serum is formulated to be Allergen Free, Paraben Free, Cruelty Free, support Anti-Aging, Smoothing, Detoxifying and Fragrance Free. To be used daily on the face and neck to support healthy skin.
Scepter markets Dermacia Pro products on its brand website, DermaciaPro.com, and through Amazon(dot)com. The new Dermacia Pro Serums complement Dermacia Pro's Breathable Foundation line.
"We are pleased to introduce Dermacia Pro's Eye Serum and Vitamin C Serum, we believe these products support customers caring for their skin and complement our existing Breathable Foundation line of Dermacia Pro products," stated Adam Nicosia, Vice President of Sales.
Your No. 4 Potential BRZL Catalyst
Scepter Holdings, Inc., Welcomes Chad Murdock of M2G Media to Advisory Board
Scepter is pleased to announce Chad Murdock, President of M2G Media, as the newest member of its Advisory Board
LAS VEGAS, NV / ACCESSWIRE / June 2, 2020 / Scepter Holdings, Inc., (OTC PINK:BRZL) a high-performance consumer goods sales and marketing company, welcomes Chad Murdock to its Advisory Board.
Chad Murdock, President of M2G Media is an executive producer, producer/director, marketer & writer with over 35 years of creative, marketing & management experience. Chad continues to be one of the most creative innovators in Direct Response. He has worked on joint projects with companies & products such as SC Johnson, Estee Lauder, Your Baby Can Read, Epson, Time Life Music & Video, Hooked on Phonics, Body Flex, Home Shopping Network, QVC, Select Brands, Braun, Bell South, Fitness Quest, Tony Little Enterprises, Nissan, Hoover & Warner Vision.
Mr. Murdock has been a producer/director/exec-producer on shows that have grossed over $2Bn in revenue. Those shows have been nominated for over a dozen Direct Response Industry awards & have won 3 of those prestigious awards, including Best Infomercial and Best Short Form for Your Baby Can Read. As a member of Scepter Holdings' Advisory Board, Chad Murdock brings his expertise from years of successful marketing in the consumer goods product space. The Company looks forward to working with Chad to identify new brands and develop competitive marketing campaigns.
"We are excited to have Chad as part of our Advisory Board. Chad's deep knowledge of the industry will be critical in the development of new brands and the execution of their promotional campaigns," stated Robert Van Boerum, Chairman of the Board.
Your No. 5 Potential BRZL Catalyst
Scepter Holdings, Inc., Signs Exclusive Sales and Marketing Agreement to Market Nosebudz(R) Nasal Air Filter
Scepter signs agreement with Dr. Robert Brunst to market his innovative NoseBudz® nasal air filter
LAS VEGAS, NV / ACCESSWIRE / April 29, 2020 / Scepter Holdings, Inc., (OTC PINK:BRZL) a high-performance consumer goods sales and marketing company, is pleased to announce that they have signed an exclusive sales and marketing agreement with Dr. Robert Brunst to market his innovative NoseBudz® nasal air filter.
NoseBudz is a simple, innovative, nasal air filter designed to stop aerosolized viral particles and allergens. The unique patent-pending conical filters in NoseBudz are designed to filter particles one-micron or larger, while maintaining sufficient airflow to allow normal breathing through the nose.
Scepter will take the responsibility for marketing and selling NoseBudz through brand owned websites and Amazon. Dr. Robert Brunst and his team will provide product inventory and funding to directly support marketing expenses. Sales revenue less cost of goods, expenses, returns, merchant fees, etc., will be shared with Scepter in exchange for its marketing and sales services.
"We believe the market for NoseBudz nasal air filter is stronger than it has ever been. We look forward to relaunching the brand under Scepter's guidance," stated Adam Nicosia, Vice President of Sales.
Coverage officially re-initiated on BRZL. Also, do this right now: