ICNB is off to a hot start today and for good reason.

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(ICNB) Bursts Approximately 37% On The Heels Of A Major Company Shakeup (Game-Changing Must-Know Info)

July 7th

SCF Readers,

ICNB is off to a hot start today and for good reason.

Currently up approximately 37% while hitting a high of $.4735, ICNB just dropped incredible, game-changing news.

Check it out:

Iconic Brands Announces Appointment of Tom Martin as Interim CEO and Intention to Change Corporate Name to "TopPop Innovative Brands, Inc." and Ticker Symbol to "TPOP"

  • Tom Martin, a 40-year veteran of the packaging industry, has assumed the interim Chief Executive Officer role, effective July 1, 2022.
  • The proposed name change to TopPop Innovative Brands, Inc., and ticker change to “TPOP” reflect the Company's core mission and commitment to sustainable packaging solutions.
  • Majority of Company’s revenue is currently attributed to TopPop packaging business.
  • Changes mark a milestone in the Company's evolution from a focus on adult beverage/celebrity brand-building to a focus on innovation, development, and delivery of alcohol and non-alcohol beverages, foods and frozen treats.
  • TopPop will continue to provide global consumer brands, products and retailers with high-quality packaging capabilities that reduce waste and improve efficiencies.

AMITYVILLE, NY, July 07, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire – Iconic Brands, Inc. (OTCQB: ICNB) (“Iconic” or the “Company”), a leader in the development, design and delivery of alcohol and non-alcohol beverages, announced today that, subject to receipt of stockholder and FINRA approval, it plans to change its corporate name to “TopPop Innovative Brands, Inc.”, and to change its stock ticker symbol to ”TPOP,” replacing the Company’s current ticker symbol “ICNB”. The Company has appointed Tom Martin, founder and CEO of TopPop LLC, a wholly owned subsidiary of the Company (“TopPop”), as interim Chief Executive Officer of the Company. Mr. Martin has served as President and Chief Operating Officer of TopPop and has been with Iconic since TopPop was acquired in July 2021.

These changes demonstrate the Company’s commitment to focusing on its core growth markets and opportunities, and its leadership in sustainable flexible packaging solutions for the food and beverage industry.

I want to express my deep appreciation to the Iconic team members and Iconic investors for making our progress to this point possible. I believe TopPop is on a solid growth trajectory. We have built a new 65,000-square-foot facility to expand capacity and to keep up with growing customer demand, and we achieved full-scale production capability at the end of March 2022. In addition, we launched Bellissima Zero, a new line of zero-sugar still wines. I believe it is time to rename the Company to align more closely with its core innovative packaging business and prepare the Company to list on a national exchange. The sustainable flexible packaging business continues to grow rapidly, as brands and retailers are increasingly looking for U.S. packaging solutions that enhance their products and brand portfolios while also lowering packaging costs and reducing waste. Our capabilities enable our customers to provide a healthier and more environmentally friendly end product to consumers,” said Mr. Martin.

...

Read the full article here.

On top of this huge news, ICNB is currently trading above several key lines of potential support including its:

  • 5-Day Simple Moving Average (SMA)
  • 20-Day SMA
  • 50-Day SMA
  • 5-Day Exponential Moving Average (EMA)
  • 13-Day EMA

If potential support continues to grow at those levels, it could act as building blocks for further vertical growth near term.

And after hitting a low of $.24+ in mid-June, you can see that there has been some serious interest in ICNB at the lower level of its 52-week range.

Could we be looking at a profile that is several undervalued?

Take a second now to read my initial report below and today's news, then get ICNB on your screen this second.

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Time's ticking to get a specific past champ on your radar.

When I brought it to your attention previously back in 2021, all it did was make a strong double-digit intraday surge in the blink of an eye.

On top of that, according to this profile's chart it has demonstrated the ability to make a full, triple-digit, 100% short term run in just a matter of a few weeks.

Now, with it trading towards its 52-week low, its potential upside to its recent 52-week high must be known.

And with the global beverages market having reached a value of $1.58Tn in 2020 along with the ready-to-drink cocktails market hitting a value of $714.8Mn the same year, this company might be perfectly placed at the perfect time to become a major disruptor. (1)

So with 5 potential catalysts including a low float, significant revenue growth news, and other key company developments including a product launch, it's time to drop what you're doing and get this past champ on your watch-list.

For Thursday, July 7th, you'll want to get your eyes fixed on one profile:

*Iconic Brands, Inc. (ICNB)*

Iconic is a vertically integrated innovative beverage and lifestyle branding company with expertise in developing, branding, licensing, manufacturing and distributing alcoholic beverages for itself and third parties. Iconic is building brands that are “better-for-you and better-for-the-planet” to meet the unmet demands and values of a new generation of adult beverage consumers.

And right now, this profile has 5 potential catalysts that could spark vertical chart movement in the near term. They include:

No. 1 - A Low Float Profile

No. 2 - Company Releases Significant 2021 Financial Results (74% Total Rev. Growth)

No. 3 - New, Game-Changing Sales Team Could Propel Company's Presence Into The Stratosphere

No. 4 - New Product Launch Covers Multiple Rapidly Growing Markets

No. 5 - New Huge State-Of-The-Art Facility Could Produce 150Mn Units In 2022

But more on those in a second...

What Exactly Sets Iconic Brands, Inc. (ICNB) Apart?

Iconic is a leader in “celebrity branding” of beverages, procuring superior and unique products from around the world, with internationally recognized celebrities.

It currently offers Bellissima Prosecco and Sparkling Wines, by Christie Brinkley, which are certified Made with Organic Grapes and Vegan and include two Zero Sugar Sparkling Wines, Sonja Sangria by Sonja Morgan, a new line of premium-quality Sangria, and BiVi Sicilian Vodka by Chazz Palminteri, which is handcrafted in Sicily.

Iconic’s acquisition of TopPop expands its offering from national distribution to product development and contract manufacturing, working with Fortune 500 companies and some of the largest brands in the alcohol industry. The TopPop subsidiary specializes in single-use flexible packaging applications in the food, beverage and health categories including ready-to-freeze (RTF) ice pops.

Iconic is also actively working to expand its portfolio by adding new brands and products.

BELLISSIMA

  • Bellissima launched in late 2015, a line of vegan Prosecco and Sparkling Wines available online and in wine and spirits retail stores across the U.S. and direct-to-consumer (DTC) through SplashWines(dot)com
  • 5 products in 2 sizes (Prosecco DOC Brut, Sparkling Rosé Brut, Zero Sugar Sparkling White, Zero Sugar Sparkling Rosé - 375ml or 750ml; Prosecco Rosé- 750 ml)
  • Uniquely positioned in Health & Wellness with the Premium Zero Sugar Wines - All made with organic grapes and certified vegan
  • Bellissima’s brand partner and spokeswoman has appeared on over 500 magazine covers worldwide, served as a spokeswoman for CoverGirl and performed on Broadway, on television and in film

SONJA SANGRIA BY SONJA MORGAN

  • Sonja Sangria is a new line of premium-quality Sangria, developed with the help of American television personality, businesswoman, socialite, and philanthropist Sonja Morgan
  • 2 expressions: Sonja Sangria Red and Sonja Sangria White

BIVI SICILIAN VODKA BY CHAZZ PALMINTERI

  • BiVi Vodka is made from the finest semolina wheat grown out of the rich volcanic soil and pure mountain spring water of Sicily
  • BiVi is crafted by Master Distiller Giovanni La Fauci, who began his career when he was only 11 years old

TOPPOP

  • Federal and state licenses to manufacture and package wine, malt and spirits - 30K sq. ft. FDA-registered manufacturing facility with SQF food safety certification, organic certifications; 30K sq. ft. of additional warehouse space
  • New state-of-the-art 65,000 square foot facility built to expand capacity and keep up with growing customer demand.
  • Environmentally friendly flexible packaging solutions in the beverage and better-for-you categories
  • Launched first product in Q2 2020 – alcohol-infused, natural fruit flavor ice pops for major alcohol beverage companies
  • Customers include the top flexible pack alcohol and non-alcohol beverage manufacturers of RTF in the U.S.
  • Projects include the launch of 3 new brands for one of the largest alcohol products companies in the world
  • Contract with Creative Arts Agency to sell through to major sports and entertainment venues
  • R&D pipeline includes ready-to-drink RTD and ready-to-freeze RTF alcohol drinks and mixers, and single-serve food products in pouches

More From The Company Presentation

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And as I mentioned above, ICNB has 5 key potential catalysts that required full attention now. Check them out:

No. 1 ICNB Potential Breakout Catalyst - A Low Float Profile

According to the OTC Markets' website, ICNB has a low float.

The website reports this profile to have approximately 10Mn shares in its float.

Why is that important? It's important on one crucial level. Volatility.

With so few shares available for trading, other potential catalysts (like big news) could spark a vertical move in the short-term.

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No. 2 ICNB Potential Breakout Catalyst - Company Releases Significant 2021 Financial Results (74% Total Rev. Growth)

Iconic Brands Reports Record Financial Results for Full Year 2021

Total revenue for fiscal year 2021 increased 74% year-over-year, driven primarily by sales from newly acquired TopPop LLC (“TopPop”), products, which include the popular “cocktails-to-go” pouches and alcohol ice pops

AMITYVILLE, NY, June 16, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire – Iconic Brands, Inc. (OTCQB: ICNB) (“Iconic” or the “Company”), a leader in the development, design and delivery of alcohol and non-alcohol beverages, today reported its financial results for the full year ended December 31, 2021.

Full Year 2021 Financial Highlights

Total revenue for the fiscal year ended December 31, 2021, was $4,960,016, an increase of $2,111,103, or approximately 74%.

Unaudited pro forma revenue for the FY ending December 31, 2021, was $14,853,763, an increase of $9,763,008, or approximately 192%.

Comparisons to 2020 financial results reflect the Company’s July 2021 acquisition of TopPop, one of the leading providers of ready-to-freeze alcohol ice pops.

...

Management Commentary

2021 was a historic year for our Company and one that we believe will continue to pay dividends into the future,” said Iconic Chief Executive Officer Larry Romer. “We achieved many milestones during the year and have put in place a business plan that we expect to drive Iconic into its next phase of growth by building brands and working with some of the largest beverage brands in the world. Acquiring TopPop was a milestone that we believe has changed the trajectory of our business.“

TopPop has expanded from manufacturing 8 million ice pops in 2020 to 42 million in 2021, and we expect to reach 150 million in 2022. Since the acquisition we have expanded TopPop’s facilities and capacity. Our new 65,000 square foot manufacturing facility in Pennsauken, New Jersey, has already reached full-scale production capability.

We are pleased to report that revenue for 2021 increased 74% year-over-year, which mainly came from TopPop and success from our Bellissima Prosecco and Bellissima Sparkling Wines. In January 2022, we completed the closing of the final tranche of our previously announced private placement financing, which left us with ‎net proceeds of approximately $10.8 million of cash in addition to cash on hand at December 31, 2021. We plan to use this additional cash for general working capital purposes and capital expenditures. As we enter into a new segment of the alcohol industry with our adult ice-pops, RTF, RTD and pouch products, we believe we are well positioned for the opportunities ahead for our brands and products within our portfolio.

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Read the full article here.

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No. 3 ICNB Potential Breakout Catalyst - New, Game-Changing Sales Team Could Propel Company's Presence Into The Stratosphere

Iconic Brands Bolsters its National Product Distribution with the Expansion of Sales Team

  • Appointed new regional sales leaders will oversee teams dedicated to national retail chains both on and off premise, grocery chains and restaurants
  • New sales team brings over 150 years of expertise and industry experience in sales and marketing, and distribution of wine, beer, spirits and soft drinks for major brands and alcohol beverage companies including Jim Beam Brands, Diageo, PepsiCo and others

AMITYVILLE, NY, March 31, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- Iconic Brands, Inc. (OTCQB: ICNB) (“Iconic” or the “Company”), a leader in the development, design and delivery of alcohol and non-alcohol beverages, announced today the appointment of seven new members to its sales team, further strengthening the Company’s national product distribution channel and sales strategy. The new sales team brings over 150 years of industry expertise in selling, marketing and distributing wine, beer, spirits and soft drinks for major brands and alcohol beverage companies including Jim Beam Brands, Diageo, PepsiCo and others. These new members of the Company’s sales team have a history of successfully building multi-billion-dollar brands.

Iconic’s sales team includes former Senior Managers who have held executive positions across the supplier and distributor tiers across the country. They are geographically placed based on their expertise in the regions they are responsible for. All have experience in brand-building and have a history of building relationships with their customers and trade partners. Iconic plans to appoint sales leaders with experience in the regions in which they are placed to oversee distribution, sales and relationship building. Iconic also intends to develop a team dedicated to national retail chains and grocery stores and a team dedicated to restaurant chains, once that channel opens.

Our revamped sales team includes a number of talented members who have worked with billion-dollar brands,” said Iconic Chief Executive Officer, Larry Romer. “Expanding our national sales team has been a key piece to driving expansion and growth. We have an impressive line-up of products and extensive manufacturing capabilities that need our regional sales leaders to canvas the United States. They understand the intricacies of the alcohol industry, know how to build successful brands and bring decades of experience. We’ve chosen these new members of our sales team based on their track record of execution and success, and believe their contributions will provide immediate return on investment. We couldn’t be more excited to take this next step as a company.

Select sales team bios:

Peter Hickey, Executive VP Sales. Peter brings over 40 years of experience in the wine and spirits business. He has held senior sales and marketing management positions at Whitbread, Jim Beam Brands, Allied Domecq, and most recently as Executive Vice President and General Manager, Control States Division at Southern Glazer Wine and Spirits. He has extensive experience in the sale and marketing of wine and spirits in the U.S. and International markets.

Rob Imperial, Regional VP Sales, Central Region. Rob has over 38 years in the alcohol beverage industry, including 26 years with the Jim Beam Brands Co. and Future Brands LLC, a joint venture between Jim Beam Brands and Absolut Spirits Co. (Absolut Vodka). He has held numerous manager and director positions across many areas, at both the regional and national levels, including roles in sales, brand and regional marketing, logistics and new product innovation. Before joining Iconic, he was VP of Sales Administration for Agave Loco LLC, owner of the popular RumChata Cream Liqueur brand, from 2013-2021, and was responsible for all areas of sales administration and compliance for the U.S.

Kevin Tramuta, Regional Sales Director, West. Kevin has over 40 years of experience in the Wine and Spirits Industry, including 20 years with the Jim Beam Brands Company. At Jim Beam, he held positions as State Manager Colorado/New Mexico, Control States Division Manager, and Rocky Mountain Division Vice President. More recently, Kevin spent seven years with Breakthru Beverage Colorado as a Division Manager, Western Slope, and two years as a Sales Manager for Wyoming Whiskey.

George Fisher, VP of National Retail Sales. George has 29 years of experience with PepsiCo. He was VP for the Central Division team for 10 states based in Chicago and was a VP/GM at Walmart/Sam’s and helped build the Walmart team; now a five-billion-dollar beverage business. Previously, he was VP of Franchise Sales and oversaw sales and relationships with franchise bottlers nationwide for Southern Wine and Spirits. He was SVP of National Accounts and built a national account team covering all national customers, which included Safeway, Kroger, Walmart and CVS. He helped grow the business into a four billion dollar enterprise, building a team of sales, category management and analysts in the process. He also worked closely with SWS states and national customers.

...

Read the full article here.

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No. 4 ICNB Potential Breakout Catalyst - New Product Launch Covers Multiple Rapidly Growing Markets

Iconic Brands Launches New Line of Premium Quality, Zero Sugar Still Wines

- Bellissima Zero is available in five expressions: Pinot Grigio IGT, Chardonnay IGT, Rosé Wine, Merlot IGT and Cabernet Sauvignon IGT

- New line of products captures market share in the rapidly growing “Better-for-You” (“BFY”), health & wellness, and Keto markets

- Newest still wines are the second line of Bellissima products, which includes five Prosecco and Sparkling Wines that are certified vegan and made with organic grapes

AMITYVILLE, NY, March 29, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire – Iconic Brands, Inc. (OTCQB: ICNB) (“Iconic” or the “Company”), a leader in the development, design and delivery of alcohol and non-alcohol beverages, announced today that it has launched Bellissima Zero, a new line of zero sugar still wines created by Bellissima Prosecco and co-developed by Bellissima brand partner, supermodel, actress and entrepreneur, Christie Brinkley.

Bellissima Zero is available in five expressions: Pinot Grigio IGT, Chardonnay IGT, Rosé Wine, Merlot IGT and Cabernet Sauvignon IGT. Bellissima Zero has zero sugar, a serving size of approximately 1g Carb per 5 oz, is made with organic grapes and is certified vegan. Bellissima’s Zero is boutique winery quality, with no residual sugar and no compromises on taste. We believe that Bellissima Zero will live up to the expectations of the most demanding wine connoisseurs, offering all the essence of its terroir.

Bellissima’s brand partner and spokeswoman Christie Brinkley, who has appeared on over 500 magazine covers worldwide, served as a spokeswoman for CoverGirl and performed on Broadway, on television and in film, stated, “I am incredibly proud to introduce Bellissima Zero sugar still wines. We have worked tirelessly to create a delicious line of premium quality still wines that provide a delicious taste and a unique experience, and continue our vision of providing healthier choices for our customers. I believe Bellissima Zero is a perfect blend of flavor, appearance and sustainability at an ideal price.

Launching Bellissima Zero is a major milestone for us. We believe that Bellissima Zero will help us capture a larger share of growing trends that we are seeing in the alcohol industry, with a push for Keto options, ‘Better-For-You’ options and health and wellness options, in addition to sustainability and unique branding with a story that consumers can connect to,” said Iconic Chief Executive Officer, Larry Romer. “We are thankful for Christie’s contributions and we plan to support her as she helps grow this new brand as she has done with our other Bellissima lines.

The new line of Bellissima Zero still wines adds to Bellissima’s growing portfolio of BFY and "better-for-the-planet" products that provide sustainable choices and align with consumers’ health and wellness lifestyle choices. Bellissima’s current line of Prosecco and Sparkling Wines are made with organic grapes, are certified vegan and are available online and in wine and spirits retail stores across the country. They include Bellissima Prosecco DOC Brut, Sparkling Rosé Brut Wine, Zero Sugar Sparkling White Wine, Zero Sugar Sparkling Rosé Wine and Prosecco Rosé DOC Millesimato. The offerings also include Bellissima Bambinis, which are 375 ml bottles in most of the same expressions as the 750 ml bottles.

Bellissima is a staple in the quickly growing BFY category and we expect the newest line of zero sugar still wines to provide important growth opportunity for the Company. We believe Bellissima Zero can attract new consumers and appeal to existing consumers with its distinct offerings and bold flavors. This product launch is an important step in Iconic's growth strategy and broadens its portfolio to serve a wider spectrum of consumers and occasions.

...

Read the full article here.

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No. 5 ICNB Potential Breakout Catalyst - New Huge State-Of-The-Art Facility Could Produce 150Mn Units In 2022

Iconic Brands Hosts Tour of Newest State-of-the-Art Facility for In-vest-ors and Media

- In-vest-ors and media attended the March 1, 2022, unveiling of TopPop’s state-of-the-art 65,000 square foot facility; full production at the facility is expected in Q1 2022

- Premixed cocktails sales in the United States surged 42.3% to $1.6Bn compared with a year earlier, becoming the fastest-growing spirits category, according to the Distilled Spirits Council of the U.S.

- Industry trends and surge in premixed cocktails sales expected to benefit Iconic Brands’ ready-to-drink (RTD) and ready-to-freeze (RTF) product categories

AMITYVILLE, NY, March 08, 2022 (GLOBE NEWSWIRE) -- via NewMediaWire -- Iconic Brands, Inc. (OTCQB: ICNB) (“Iconic” or the “Company”), a leader in the development, design and delivery of feel good beverages, held an in-vest-or and media day on March 1, 2022, at TopPop’s New Jersey facilities. The event featured an unveiling and tour of TopPop’s new state-of-the-art 65,000 square foot facility built to expand capacity and keep up with growing customer demand. TopPop’s customers include some of the largest alcohol beverage companies in the world.

Around 40 institutional and private in-vest-ors, along with select media outlets, were invited to attend the event and meet Iconic’s management team at TopPop’s current 30,000 square foot facility in Marlton, New Jersey, before touring the new 65,000 square foot facility. The state-of-the-art, solar-powered facility showcased the Company’s vertically integrated operations, including high-speed flexible pouch equipment, blending and batching capabilities, semi-automatic pack-outs and full-product testing capabilities. The new facility is also FDA-registered, Safety Quality Food (SQF)-certified, Kosher and Organic production-certified, TTB & NJ ABC approved.

Iconic and TopPop have witnessed growth trends in RTF, RTD and premixed cocktails, and have correspondingly ramped up their production capabilities. While TopPop’s current facility produced roughly 40 million units in 2021, the new 65,000 sq. ft facility could eventually produce 150 million units for 2022. The facility will produce frozen ice-pops, stand-up flexible pouches, single-serve shots, organic juice pops, dog treats and more. The new facility has received all necessary licensing and is expected to be at full production by the end of Q1 2022.

We were excited to showcase our facility to our in-vest-ors and to media so they could witness the state-of-the-art technology and innovation of our manufacturing capabilities,” said Tom Martin, President & COO of TopPop. “We felt that it was critical that we adopt sustainable business practices, and during the tour we were able to demonstrate our eco-friendly flexible packaging solutions for RTD, RTF and other applications. We are able to use less material, less energy and less waste for our products, which is more efficient and lowers costs. Additionally, our current facility runs 100% on solar power and we expect our newest facility to do so in the future. Demand has been growing and we plan to have the newest facility running at full production in Q1.

[...]

Read the full article here.

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ICNB Recap - 5 Potential Breakout Catalyst To Know Now

No. 1 - A Low Float Profile

No. 2 - Company Releases Significant 2021 Financial Results (74% Total Rev. Growth)

No. 3 - New, Game-Changing Sales Team Could Propel Company's Presence Into The Stratosphere

No. 4 - New Product Launch Covers Multiple Rapidly Growing Markets

No. 5 - New Huge State-Of-The-Art Facility Could Produce 150Mn Units In 2022

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Coverage is officially reinitiated on ICNB. When you have a second, do this:

image

Get ICNB on your radar now.

Sincerely,

Axel Adams

Editor, SCF


Source 1


(Always Remember The St-ock Prices Could Be Significantly Lower Now From The Dates I Provided.)​

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