More About SPONF - What Makes SponsorsOne a Disruptor?
SponsorsOne’s mission is clear- to build the foundation of the new social economy.(1) The company is a big believer in social media’s unfulfilled potential to give power back to small brands and consumers and believes in authentic advertising. All that’s needed is a network to make it happen.
With its proprietary platform combining digital marketing, wholesale and retail distribution, branding, and operational and funding capital, it could have significant competitive advantages in disrupting the traditional advertising model.
Most importantly, though, it’s taken this disruptive business model and positioned itself to turn several potentially lucrative and rapidly growing industries upside down:
Craft Spirits: could be valued at $46.7Bn and grow at a 25.33% CAGR through 2025.(1)
Ready To Drink Premixes: revenues of approximately $25.96Bn by 2025.(1)
CB/Wellness: worth roughly $2.8Bn in 2020 but could grow to potentially $13.4Bn at a CAGR of 21.2% through 2028.(2)
Smokable He-mp: may grow astonishingly from $70-$80Mn to approximately $300-$400Mn by 2025.(5)
SponsorsOne’s Positioning With Spirits and Premixed Beverages is Immensely Exciting
With many exciting brands under its belt, SponsorsOne has positioned itself as a potentially serious player in the spirits and premixed beverage market.
In November, SponsorsOne announced its acquisition of Premier Beverage Consortium LLC (“PBC”) to position it at the forefront of the craft spirits market and the ready-to-drink premixes market. PBC’s portfolio has Infused Lemonades, Craft Vodka, and Whiskey/Spirits.(1)
The most exciting thing about this acquisition, though? We can see how SponsorsOne’s platform and strategy can work right in front of our faces.
SponsorsOne’s Positioned To Disrupt CB and He-mp
“Do your customers show a real passion for your product? Do they post images of your product on social media? We are looking for brands that have huge ambitions but small marketing budgets. We will build you a direct-to-consumer marketplace through social media. Imagine thousands of users influencing thousands of friends every day!”(3)
This is how SponsorsOne describes itself on its landing page for CB brands to use its services. Judging by SponsorsOne’s track record, it’s already significantly grown many successful brands in the space.
SponsorsOne initially entered the CB Wellness Market roughly two years by partnering with Signature Devices (SDVI), the creator of the world’s first 120mg CB patch.(4)
Since then, SponsorsOne has grown its GO Nutraceutical branded line of “Cann-a-bis 2.0” products, including an oral dissolvable CB tablet.(7)
SponsorsOne, on March 30, 2021, also secured a five-year purchase and manufacturing supply agreement with a six-generation to-bacco cultivation and processing company that has served the domestic and international to-bacco industry for over 150 years.(5)
Besides having extensive acreage, SponsorsOne’s manufacturing partner also secured multiple supply contracts with experienced he-mp farmers, cultivating thousands of acres in one of the best agricultural lands in multiple states and overseas.(5)On April 20, 2021, though, SponsorsOne announced its entry into the pre-rolled smokable he-mp market.(5)
SponsorsOne announced the incorporation of a new subsidiary company called HS Brands Inc which plans to launch pre-rolled smokable He-mp products within the USA and Internationally.(5)
Myles Bartholomew, CEO of SponsorsOne, said: “We have secured the highest quality producer of pre-rolled smokable He-mp to deliver the quality, quantity, and consistency needed to scale a major brand in this category. The pre-rolled smokable He-mp market is looking for a leading pre-rolled product of the highest possible quality for the smoker wanting to transition away from to-bacco-based smokes to the healthier He-mp-based CB product.”
SponsorsOne anticipates the first production run of its proprietary Brand to be completed by the end of Q2 2021, shipping products in early Q3 2021, with an expected online marketing presence shortly after that.(5)
It definitely doesn’t hurt that this announcement, which was “coincidentally” made on April 20, may give the company a possible first-mover advantage in a space forecast to grow from $70-$80Mn to approximately $300-$400Mn by 2025.(5)
The No. 5 SPONF Potential Catalyst
SponsorsOne's Smithville Distillery - Spirits Collection Available Online from Retailer, Great American Craft Spirits
Direct to Consumer' Spirits Market Projected to Be $24Bn By 2026, says BloombergWATERLOO, ON / ACCESSWIRE / July 27, 2021 / SponsorsOne Inc., (CSE:SPO) (Frankfurt:5SO), (OTC PINK:SPONF), a company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding, and operational & funding capital, giving it a competitive first-mover advantage in rapidly growing its proprietary brands focused in the Alcohol, Functional Beverage and Hemp Sectors, is pleased to announce our Smithville Distillery - Spirits collection can be purchased online 'Direct to Consumer' ('DTC') from Great American Craft Spirits this week at gacraftspirits(dot)com.
Myles Bartholomew, CEO of SponsorsOne, said: "We are very excited to announce the release of the Smithville Distillery - Spirits collection developed in-house by Premier Beverage Consortium and to now offer it online, direct to consumer. We are looking forward to our customers' feedback on these premium spirits, including Bourbon, Whiskey, Vodka, and Gin."
Smithville Bourbon's is a proprietary blend, personally blended with the master distiller. Including our 6-year old Bourbon bottled in bond (BIB) at 100 proof; our 4-year old Bourbon; our Rye Whiskey; and our 4 Grain Whiskey, all bottled at 94 proof.4 Corners Vodka is one of a kind: The smoothest ultra-premium small-batch vodka made with our own unique proprietary four-grain blend.
Riverview Gin will also be available online, and we have developed a unique London-style, Texas botanical blend, creating one of the most distinctive gins in the world.
Read the full article here.