TRKA is trending green early, and here's why.

SmallCapFirm

(TRKA) Update: Your Low Float Nasdaq Profile Just Dropped Huge Breaking News Today

May 20th

SCF Readers,

TRKA is trending green early, and here's why.

The company just dropped a bombshell press release this AM that could start generating some serious buzz.

Check it out:

Troika Media Group and Stampede Ventures Support Dole's Partnership with Mixed-media Artist Datuna for a New NFT Series to Help Fight Global Hunger

Los Angeles, CA, May 20, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands in entertainment, sports and consumer goods, today announced that in collaboration with Stampede Ventures, an LA-based content creation company, the Company’s New York-based Mission group was engaged to launch a new non-fungible token (“NFT”) series based on a partnership between the Dole Sunshine Company and the “Hungry Artist” David Datuna. The five-piece series includes four fruit-inspired NFTs and a final fifth piece, Sunshine for All. [...]

Mission specializes in placing brands in culture via live experiences, brand partnerships, public relations, social and influencer engagement and amplification. Mission, together with Stampede Ventures, worked collaboratively with Dole to create a successful NFT, including partnering with the artist, narrative development, gallery installation, sourcing of the videographer and photographer for all social assets and promotion, and the development of assets for the NFT auction platform Rarible(dot)com.

NFTs are digital files such as art, video, and audio stored on blockchain, which is the digital ledger technology that powers cryptocurrencies like Bitcoin. NFTs are an important new technology -- they allow artists and sellers to have full control over the distribution of an item, including tracking its use and preventing the creation of fakes. Troika intends to launch an NFT managed services platform to turn NFTs into a reliable source of revenue for its clients, within the film, TV, music, gaming, foods and technology industries.

TMG was honored to launch its first NFT initiative with Dole centered around generating greater awareness of world hunger,” said Robert Machinist, Troika Chairman and CEO. “We are very excited about adding capabilities and services into the promising new NFT ecosystem where technology innovation can help solve many of the challenges affecting our clients in the content creation industry. NFT’s can also support our clients’ brand-building, brand awareness and product promotion initiatives by enhancing the user experience and driving consumer loyalty."

The NFT space is an exciting frontier that unlocks so many possibilities in art and media and Stampede Ventures was thrilled to partner with Mission, Dole and David Datuna for an ambitious project in this strange new world that supports a terrific cause,” said Jay Judah, Head of Alternative and Innovation at Stampede Ventures.

Read the full article here.

With this early green move, TRKA is now trading above its 5-Day Simple Moving Average which could signal a profile that is starting to gain momentum short term.

Plus, with this press release and this profile's low float, volatility could be in the cards as the news begins to circulate this AM.

If you haven't done so yet, read my initial TRKA report below and get it on your radar now.

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The market is officially open, so let's dive in quickly.

This past Friday, I delivered Nasdaq profile (ALF) to your attention right at the closing bell ($3.43).

When Monday came around, it climbed to a high of $3.97.

That $.50+ move turned into an approximate surge of 15% in the blink of an eye.

Before that, (ALID) opened at $.81 last Tuesday before hitting a high of $1.20 on Wednesday.

That move turned ALID into an approximate 34% short term champ.

Now, It's Time To Turn To A New Nasdaq Breakout Idea

For Thursday, May 20th, there is only one profile to have on your radar:

Troika Media Group, Inc. (TRKA)

Troika Media Group is a brand identity and communications agency that provides integrated branding and advertising solutions for global brands, primarily in entertainment and sports. Applying emerging technology, data science, and world-class creative, the company help brands deepen engagement with audiences and fans throughout the consumer journey.

And right now, there are four MAJOR reasons to get TRKA pulled up quickly.

No. 1 Potential Driver Indicator - Launching Of A New Division

TMG Launches New Division to Provide Data Intelligence Services Across Client Base

LOS ANGELES, CA, May 17, 2021 (GLOBE NEWSWIRE) -- via NewsMediaWire ‒ Troika Media Group, Inc. (Nasdaq: TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, today announced the launch of Troika Labs, a new division with the primary mission to leverage its expansive data and content creation capabilities to provide a fully integrated digital and creative offering to clients on a global scale.

[...]

Read the full article here.

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No. 2 Potential Driver Indicator - Huge League of Legends Related News

Troika and Devlin Design Group Partner With the LCS to Launch Their New Broadcast Design

Los Angeles, CA, April 28, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Troika Media Group, Inc. (NASDAQ: TRKA) ("TMG" or "Company"), a brand identity and communications agency that provides integrated branding and advertising solutions for global brands, primarily in entertainment and sports, today announced it has teamed up with Devlin Design Group to create the new broadcast experience for the League Championship Series (LCS). The LCS is North America's largest professional esports league in the world's most watched esport, League of Legends.

[...]

Read the full article here.

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No. 3 Potential Driver Indicator - Company Just Listed To The Nasdaq

Troika Media Group, Inc. Announces Closing of Initial Public Offering

[...]

The Company’s common sto-ck and warrants are listed for trading on the Nasdaq Capital Market under the ticker symbol “TRKA” and “TRKAW”, respectively. Each warrant is exercisable for one share of common sto-ck at an exercise price of $4.98 per share and will expire five years from issuance.

Read the full article here.

Why Is This Important?

Listing news could be a major driver indicator!

This move to the Nasdaq could be significant as a possible turning point for the company in the near future.

A Nasdaq listing should point to a company moving in the right direction. Tt could start drawing interest from parties that may not have known its name and operations before this decision.

According to Investopedia, "To date, companies listed on the NASDAQ are seen as more growth-oriented, which means more volatility to go along with increased upside potential."

No. 4 Potential Driver Indicator - TRKA's Low Float

According to Yahoo Finance, TRKA has a low float.

The website reports this profile to have 10.13Mn shares in its float.

Why is that important? It's important on one crucial level. Volatility.

With so few shares available for trading, potential driver indicators can send shares heading vertical in the short-term.

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Troika's Impressive Track Record

Throughout the past several years, the company has partnered with some of the biggest names out there: Apple, CBS, AT&T, Comcast, CNN, HBO, Hulu, ABC, ESPN, IMAX, Net-flix, Oath, Riot Games, Sony, Turner and UFC.

CBS Partnership

The CBS team partnered with Troika to up the game on their prime time election coverage and data visualization, with a re-imagined brand experience that began with a 2020 Elections Package.

It needed to convey a sense of importance and gravitas and feel fresh and modern in order to appeal to the younger segment. It needed to be scalable in order to create a complete experience on-air, online, on mobile, in live studio sets and through environmental design. It had to reinforce CBS News branding, and the design had to have longevity beyond the 2020 election cycle.

The company's Big Idea was to create an environment that surrounded the viewer -where different segments of the broadcast could live, with different surfaces on which information graphics could be displayed, all bringing visual interest, variety, and flexibility to the package.

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The Los Angeles Rams

As SoFi stadium was being built and the Los Angeles Rams prepared for their epic move, a question loomed: How can you leverage 70,000 square feet of stadium screens -including the largest, two-sided screen in the world- to create an entirely new fan experience? What new stories could be told in completely new ways?

The canvas included the highest resolution screen ever, one that has never existed until now. The screens are so large, with the main oculus screen spanning the entire length of the field, that content could easily become an attack on the senses—or if done well, an emotional, visceral and enveloping experience.

The ask was a big one: To turn every Los Angeles Rams moment into an expressive brand experience, and influence Angelenos with memorable interactions. And with their inaugural season at SoFi stadium and the new Rams brand identity being unveiled at the same time, all eyes were going to be on this important moment in the team's history.

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Circle

Cable has gone from niche to broad programming in an effort to expand their audience. Through this time, the leading country music television brands all but abandoned music video-centric content leaving the true country music fan behind.

Circle saw an opp. to fill that void by building a fan-focused brand created for the country music community of fans and artists. New Country Ventures—which owns and operates the legendary Grand Ole Opry in Nashville—partnered with Troika to create the brand from the ground up, including brand clarification, naming, logo design and packaging for the combined linear, streaming, and social platform.

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These are just 3 examples of the big-time partners that TRKA has worked with.

Just imagine.... With the company now listed on the Nasdaq, could ever more clients come knocking as Troika's name begins to grow even bigger?

Coverage is officially initiated on TRKA. When you have time later, do this:

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If there are any more updates today, I'll get them out to you quickly.

Sincerely,

Axel Adams

Editor, SCF


Company Website


(Always Remember The Stock Prices Could Be Significantly Lower Now From The Dates I Provided.)​

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